Case Study: Dyson – Advertising Filming
Project Overview
Dyson required a dedicated staffing team to ensure strict adherence to COVID-19 safety protocols during the filming of a promotional advert. The goal was to create a safe and controlled environment for the crew and cast, minimising the risk of COVID-19 transmission.
Client: Dyson
Project: Advertising Filming Event
Location: France
Focus: COVID-19 Compliance
Staffing Requirements
- COVID-19 Compliance Officers: Enforcing COVID-19 safety protocols, monitoring adherence, and responding to any potential breaches.
- Sanitation and Hygiene Staff: Maintaining a clean and sanitised environment, regularly disinfecting surfaces and equipment.
- Temperature Screening: Conducting temperature checks on all individuals entering the filming location.
- Contact Tracing: Collecting and managing contact information for all participants to facilitate tracing in case of a positive COVID-19 test.
Key Challenges
- Strict Protocols: Ensuring adherence to complex and evolving COVID-19 safety guidelines.
- Large Crew and Cast: Managing a potentially large group of individuals and ensuring compliance from all participants.
- Dynamic Environment: Adapting to changes in filming schedules and locations while maintaining consistent safety measures.
- Public Perception: Addressing public concerns about the safety of filming activities during a pandemic.
Staffing Solution
The staffing solution implemented for the Dyson promotional advert filming event proved highly successful in ensuring a safe and compliant environment. Key outcomes included:
- Thorough Training: Providing COVID-19 compliance officers with in-depth training on safety protocols, regulations, and best practices.
- Clear Communication: Establishing clear communication channels between staff, the production team, and the client to ensure everyone is informed and aligned.
- Enforcement of Protocols: Empowering COVID-19 compliance officers to enforce safety measures consistently and without exception.
- Regular Monitoring: Conducting regular inspections of the filming location to identify and address any potential safety hazards.
- Flexibility and Adaptability: Being prepared to adapt to changing circumstances, such as modifications to filming schedules or updates to COVID-19 guidelines.
Results & Outcome
- Zero COVID-19 Cases: No confirmed cases of COVID-19 were reported among the crew or cast during the filming process.
- Successful Filming: The production was completed on schedule, without significant disruptions due to COVID-19 related issues.
- Positive Public Perception: The event was widely recognized for its commitment to safety and responsible production practices.
- Client Satisfaction: The client was satisfied with the effectiveness of the COVID-19 safety measures and the overall management of the event.
Conclusion: The successful staffing of the Dyson promotional advert filming event demonstrates the importance of a well-planned and executed COVID-19 compliance strategy. By recruiting qualified staff, providing adequate training, and implementing effective enforcement measures, organisations can create a safe and controlled environment for filming activities during a pandemic.
