Case Study: Staffing the Visa Payment Forum Conference in Paris
Project Overview
The Visa Payment Forum Conference, a premier event in the payments industry, required a dedicated and experienced staffing team to ensure the event’s success. Our team provided a wide range of services, including guest relations, brand ambassadorship, and event management.
Client: Visa
Location: Paris, France
Event Attendance: 1200+ delegates
Staffing: 120+ personnel
Staffing Requirements
- Guest Relations: Welcoming and assisting attendees, providing personalised service, and addressing their needs.
- Brand Ambassadors: Promoting Visa’s products and services, engaging with attendees, and creating a positive brand experience.
- Event Management: Coordinating various aspects of the event, such as registration, logistics, and technical support.
Key Challenges
- Large-scale event: Managing a high volume of attendees and ensuring the smooth operation of the conference.
- International audience: Catering to the needs of delegates from diverse cultural backgrounds and language preferences.
- Expertise: Providing support for various event technologies, such as registration systems and audiovisual equipment.
- Industry knowledge: Ensuring that staff members have a good understanding of the payments industry and Visa’s products and services.
Staffing Solution
To address these challenges, we implemented a comprehensive staffing strategy that included:
- Recruitment and training: A rigorous selection process was used to recruit experienced staff with excellent customer service skills and a passion for the events industry. Staff were provided with in-depth training on event procedures, Visa’s products and services, and cultural sensitivity.
- Team structure: The staffing team was organised into specialised units, such as guest relations, brand ambassadorship, and event management.
- Language proficiency: Staff members were selected based on their language skills, ensuring effective communication with delegates from different regions.
- Cultural awareness: Training was provided to staff members on cultural nuances and etiquette, fostering a welcoming and inclusive environment.
- Technology integration: Staff were equipped with the necessary technology, such as mobile devices and event management apps, to streamline their tasks and provide efficient assistance to attendees.
Results & Outcome
- Exceptional guest experience: Attendees expressed satisfaction with the service provided by our staff, citing their professionalism, knowledge, and helpfulness.
- Effective brand promotion: Our brand ambassadors successfully promoted Visa’s products and services, creating positive brand awareness and engagement.
- Smooth event operations: The staffing team effectively managed various aspects of the event, ensuring a seamless experience for attendees.
- Positive industry impression: The conference showcased Visa as a leading player in the payments industry, leaving a positive impression on attendees.
Conclusion: The successful staffing of the Visa Payment Forum Conference demonstrates the importance of a well-planned and executed staffing strategy. By recruiting qualified staff, providing adequate training, and implementing effective communication and coordination measures, organisations can ensure the smooth operation of large-scale international events and deliver exceptional experiences for attendees.
